How farmers and ranchers use social media to reconnect with consumers at Connected Marketing Week
Byron Gordon, SEO-PR, interviews Jeff Fowle, Owner-Operator/President of KK Bar Ranch and the AGChat Foundation and Ray Prock, Jr. of Ray-Lin Dairy at the #140 Character conference at Connected Marketing Week 2010 in San Francisco. Jeff says as a rancher he’s using social media tools Facebook, Twitter, and YouTube to reconnect with consumers and share news and information about farming and ranching. Through the AGChat Foundation, ranchers and farmers are able to share their stories about how food gets to the table using social media applications. Ray then discusses how he uses social media tools and applications such as blogs, Facebook, Twitter and YouTube on behalf of his dairy farm to tell the story to his consumers how the milk ends up in the dairy products they enjoy.
The AgChat℠ Foundation launched on April 1, 2010 and is designed to help those who produce food, fuel, fiber and feed tell agriculture’s story from their point of view. The Foundation educates and equips farmers and ranchers with the skill set needed to effectively engage on Twitter, Facebook, blogs, YouTube, Linkedin and other social media services. It gives them knowledge to unlock new tools to effectively tell their story. Research shows that social media is a growing opportunity for farmers to have a stronger voice in educating people about the business of growing food, fuel, feed and fiber.
For more information about the AGChat Foundation please visit: http://agchat.org/
AGChat Foundation can be found on Twitter at: @agchatfound
Duration : 0:6:59
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Twitter: Generating Contractor Leads in 160 Characters
Not only has Twitter become one of the most influential social media networks, but it has also become a major search engine for many individuals. The Twitter bio for your page is extremely important. Here are some key tips and tools to generating leads and followers in 160 characters.
Duration : 0:5:37
Twitter Bans 3rd Party Ad Platforms Injecting In-stream ads (Social Blade)
In a lengthy post, Twitter has just announced it will soon ban all third party ad platforms that inject advertising into users twitter streams. Which ultimately could spell doom for Ad.ly and the recently launched (as in today at TechCrunch’s Disrupt) Tweetup.
In a blog post, Twitter indicates that it has updated its Terms of Service, writing, “We will not allow any third party’s to inject paid tweets into a timeline on any service that leverages the Twitter API.”
The move is meant to preserve “the integrity and relevance of the timeline,” according to Twitter. This of course, it also means that Twitter’s own advertising platform — Promoted Tweets — will no longer have ad competition within the stream from third-party ad networks.
How do you feel about this? think it’s a good idea, or are they sending the wrong message to developers?
Full Show Notes: http://socialblade.com/show/2010/05/28/lost-ears-on-8-year-olds-episode-42/
Duration : 0:2:54
Stay connected to your social networks from one desktop application: Yoono
Do you have multiple social networking accounts such as twitter, myspace, facebook, yahoo messenger, linkedin, flickr, google talk, etc. Well here is a productive little application that allows you to give and receive updates on these accounts and more from one desktop application, even if you have more than one account on the supported social networking sites, you can receive and leave updates to individual accounts are to all of your accounts simultaneously.
yoono – http://yoono.com/
yoono blog w/ videos – http://blog.yoono.com/category/how-to/
reivaxparis youtube channel (yoono videos) – http://www.youtube.com/user/reivaxparis#p/u
my twitter – twitter.com/dmanian33
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Duration : 0:9:55
The Best Blogging Software Around – WordPress
http://quesomanrulz.com – Hello again everyone, this video tutorial is about WordPress and how to install and use some of it’s basic features. Two ways of installing WordPress are covered, Fantastico and Manual. Fantastico is preferred by most people and me, it makes the process simpler. If you have access to Fantastico then you should definitely use that. http://byethost.com and http://000webhost.com both have the Fantastico service available for their free users. I use http://byethost.com and would suggest that. Thanks to BlackJackEnt for suggesting this tutorial.
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How I Use Social Media to Promote My Blogs
Building on work from ChrisBrogan.com this post shares how I promote my blogs using social media and other websites
Duration : 0:7:18
Make Money Online — PPC Advertising Networks
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___Transcript Of Podcast Below___
Google AdSense is the most popular option under this category, but there are also others. Basically you need to sign up with the network and paste some code snippets on your website. The network will then serve contextual ads (either text or images) relevant to your website, and you will earn a certain amount of money for every click.
The profitability of PPC advertising depends on the general traffic levels of the website and, most importantly, on the click-through rate (CTR) and cost per click (CPC). The CTR depends on the design of the website. Ads placed abode the fold or blended with content, for instance, tend to get higher CTRs. The CPC, on the other hand, depends on the nice of the website. Mortgages, financial products and college education are examples of profitable niches (clicks worth a couple of dollars are not rare), while tech-related topics tend to receive a smaller CPC (sometimes as low as a couple of cents per click).
The source of the traffic can also affect the overall CTR rate. Organic traffic (the one that comes from search engines) tends to perform well because these visitors were already looking for something, and they tend to click on ads more often. Social media traffic, on the other hand, presents terribly low CTRs because these visitors are tech-savvy and they just ignore ads.
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___ End Of Podcast Transcript ___
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Duration : 0:2:47
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