How to Understand and Influence Your Audience Using Social Media Strategies Correctly-Production
This discussion covers the how to effectively engage social media listening, analysis and processing tools and services into a political campaign.
Duration : 0:9:5
How to install Google Analytics for WordPress
MWoolery Media will show you how to install google analytics for wordpress using just a few simple steps. There are maybe ten plugins you need for WordPress and this is one of them. Its important when trying to keep track of your marketing through your blog.
Duration : 0:3:41
How farmers and ranchers use social media to reconnect with consumers at Connected Marketing Week
Byron Gordon, SEO-PR, interviews Jeff Fowle, Owner-Operator/President of KK Bar Ranch and the AGChat Foundation and Ray Prock, Jr. of Ray-Lin Dairy at the #140 Character conference at Connected Marketing Week 2010 in San Francisco. Jeff says as a rancher he’s using social media tools Facebook, Twitter, and YouTube to reconnect with consumers and share news and information about farming and ranching. Through the AGChat Foundation, ranchers and farmers are able to share their stories about how food gets to the table using social media applications. Ray then discusses how he uses social media tools and applications such as blogs, Facebook, Twitter and YouTube on behalf of his dairy farm to tell the story to his consumers how the milk ends up in the dairy products they enjoy.
The AgChat℠ Foundation launched on April 1, 2010 and is designed to help those who produce food, fuel, fiber and feed tell agriculture’s story from their point of view. The Foundation educates and equips farmers and ranchers with the skill set needed to effectively engage on Twitter, Facebook, blogs, YouTube, Linkedin and other social media services. It gives them knowledge to unlock new tools to effectively tell their story. Research shows that social media is a growing opportunity for farmers to have a stronger voice in educating people about the business of growing food, fuel, feed and fiber.
For more information about the AGChat Foundation please visit: http://agchat.org/
AGChat Foundation can be found on Twitter at: @agchatfound
Duration : 0:6:59
This Week in Social Media #14
This week we Amanda Coolong sits in as we discuss the hot new trends in Social Media. For more information, show notes, and an upcoming schedule, go to www.thisweekin.com
Duration : 1:2:24
Drew Burks on stage at Agent Reboot in San Diego
Drew Burks talk about and recommends social media strategies for Realtors that works.
Duration : 0:1:50
Part 2 (of 4): Creating a Following Through Social Media
Conversation with best-selling author, David Meerman Scott, brought to you by New Media Currents, with John Houghton, and MobileCast Media. Transcript below.
JH: Say you’re the Chief Marketing Officer (CMO) for an enterprise software company, what would you do, what would be some of the first steps and priorities for establishing this following?
DS: Take for example some of the companies that provide free software and then have an upgrade path. So that’s an interesting model. Salesforce.com comes to mind as a company that’s done that. Or how about complete changing a model. So, for example, a company called Rue La La, they do women’s fashion. Instead of having a humongous storefront with a bunch of different things that you can buy, they put one thing on sale a day. It goes on sale in the morning, and the window of opportunity to buy that thing for a short period of time. You have to be a member to join. So what they did, the Grateful Dead, started the band on a new business model. When they started, there were country bands, rock bands, blues bands and jazz bands; they combined all of those elements, so they created their own category of products; just like this company created a brand new category of women’s fashion retailer, where there’s only on product for sale each day, you have to be a member, and it’s a huge business. It does tons of business — millions of dollars of business in sales.
JH: What are some of the techniques they use in Social Media to get the word out about their one item per day on sale?
DS: Well in their case, its’ membership model, so you have to nominated by another member to join. So it’s an exclusivity model.
JH: Kind of like Google Wave.
DS: Yes, exactly. And you know, the Grateful Dead followers are a little bit like that. It’s a little bit exclusive to be part of the club of people who follow the band from city to city. Creating that mystique. If you’re in the club, you’re out having this great time. If you’re not, you might be missing something.
JH: In social media, you have any recommendations as far as specific vehicles? There’s Twitter, Facebook, there’s blogging.
DS: All of the above, or choices of the above. It’s really not so much about the tools. I look at those different types of social media as tools. What’s it’s more about is understanding who you’re trying to reach and then creating the sort of information that’s going to be valuable to them, and not something for your own ego. What I see again and again are companies that just stroke their ego by creating something that’s for them, rather than something for their fans. I think bringing it back to the dead, they created music, yes, but it was for themselves and for their fans. What I mean by that is the Grateful Dead concert was a celebration that everybody was a part of. The fans were as important a part of the show as the band was. So again, for social media, don’t just pitch your product, don’t just talk about yourself, don’t just think about what’s important to you, but rather think about what’s important for the people you’re trying to reach. These are your customers and your potential customers.
Duration : 0:3:26
RTL On The Road – CB Tech Summit 2010 – Episode #177
Join Rockwall Texas Living for day two – part 1 of “On The Road” as we speak at Coldwell Banker Tech Summit 2010 in Wilmington, Ohio. The summit is being hosted by Coldwell Banker King Thompson and Coldwell Banker West Shell. We will speak with other industry professionals about how we have used video to feature our community of Rockwall and Heath Texas.
Come with us “On The Road” to see from the inside out what our time in Ohio is like and some of the fun things we get to do along the way!
Day Two Itinerary:
6:15am EDT – Wake up, breakfast and check-out
8:30am EDT — Coldwell Banker Tech Summit 2010 begins
9:20am EDT – Opening Session – Ballroom B – Opening Remarks from:
Joe King, President & CEO, NRT Ohio Companies
Joe Reis, Exec. Vice President, NRT Central Region
Bruce Zipf, President and CEO,NRT
Jim Gillespie, President and CEO,Coldwell Banker Real Estate LLC
10:20am EDT – Keynote Speaker
Stefan Swanepoel, International Speaker and Author
12:00pm EDT – Lunch – Ballroom A
12:20pm EDT – First Breakout Sessions
Sara Bonert (social media is here to stay)
David Siroty (social media communication)
Dori Gehling (flip camera)
Michael Jones (realtor.com control panel)
1:15pm EDT – Second Breakout Sessions
Sara Bonert(web presence on zillow.com)
Andrew Eklund & Dawn Hepper (connections into leads)
Sarah Poston (tech tools)
Marty Soller (computer tips)
2:10pm EDT – Final Breakout Sessions
Evan Matteson (engage with video)
Andrew Eklund & Dawn Hepper (connections into leads)
Michelle Barnett (database for dummies)
Sue Price (mobile apps)
3:05pm EDT – Closing Session – Ballroom B
Michael Fischer, Vice President of Marketing, Coldwell Banker Real Estate LLC. with panelists Mike Randall and Evan Matteson
Jim Gillespie, President and CEO, Coldwell Banker Real Estate LLC
4:45pm EDT — Head to airport for return flights (Jim Gillespie, Michael Fisher, Joe Reis, David Siroty, Evan Matteson and Mike Randall
7:05pm EDT — Flight departs for DFW
8:45pm CDT — Arrive back in DFW and head back to Rockwall Texas after celebrating Allyson Neal’s 30th Birthday at Craft.
12:30am CDT – Get some rest
For more info:
www.TheMattesonGroup.com
Coldwell Banker Apex, Realtors
214.405.3640
Your trusted real estate advisors providing a joy filled experience!
Duration : 0:4:42
This Week in Social Media #10 with Kurt Daradics from City Sourced
This week we have Kurt Daradics from City Sourced. For more information, show notes, and an upcoming schedule, go to www.thisweekin.com.
Duration : 0:52:46
How Will Social Media Evolve?
Video interviews from the 2010 ANA Digital & Social Media Conference presented by Meredith
Duration : 0:1:52
Social Media Tools
Martin Keane and Mairi Robertson of New Media Partners interview Kev O’Neil, Moviecom.tv for Interactive Scotland White Paper on Social Media. Discussion on the most effective social media tools on the market
Duration : 0:1:10