IVD Clubabend – Social Media in der Immobilienwirtschaft
Wie können Immobilienmakler, Hausverwalter und Sachverständige Social Media Tools wie XING, Facebook und Twitter in der Praxis nutzen?
Mit dieser Frage hat sich der IVD Berlin Brandenburg am 06.04.2010 gemeinsam mit erfahrenden Referenten auseinandergesetzt.
170 Teilnehmer nahmen an dieser ersten Social Media Veranstaltung der Immobilienwirtschaft in Berlin teil, die mit Unterstützung der Berliner Morgenpost und Immonet durchgeführt wurde.
Duration : 0:8:15
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Social Media Success for Dance Studios – My Real-Life Social Media Success Story
Hear my personal social media success story, and learn about why I created the 1st Online Social Media Success Resource Center for Dance Studios! Kiner Dance Studio Success is a website specifically created to give dance studio owners all of the tools, techniques, and resources necessary to run their own, successful, social media campaign. http://kinerdancestudiosuccess.com Brought to you by Kiner Enterprises Inc.
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Social Media: Plan your Marketing Campaigns and Save Time with these Free Online Tools
http://AztecInternetMarketing.com – Optimize your Social Network marketing campaigns with Hootsuite and other free Social Media software. Sending out messages and status updates in your Social Networking accounts such as Twitter, Facebook, MySpace and LinkedIn can take time and sometimes be a little random. Use these free online tools to not only plan an effective Social Media campaign for the next week, but also to reduce the time you spend preparing messages and posts to as little as 30-60 minutes a week!
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Forum Marketing is A Different Game – You Must Do it Right
New marketing channels for services and products have been made available by the Internet.
Currently, anyone can market and sell their product online. Understanding the importance of employing the best marketing technique for the job is critical to achieving this. Some people opt for SEO techniques, which they find more effective, while others stick to article marketing. It’s completely up to you how much effort you want to put in and what kind of marketing method you would like to go for. We will be studying the use of forums for marketing and traffic generation purposes in this article. Three simple forum marketing ideas are presented below that will prove helpful to you.
Posting as often as you can is one of the most important forum marketing strategies that you will ever receive. If your level of activity is quite high on the forum, you will attract more notice from forum moderators and other members as well. Since you want members to respect you and respond to your posts and threads, your ultimate goal should be to become an important part of the community. People will be more aware of your profile if you become an active part of the online conversations and if you post on a regular basis.
This is also a great way to establish your level of expertise in the field since you will be able to show people how much you know about the niche in questions. One ideal method to organize your forum postings, especially if you are on multiple forums, is to follow any new threads while also creating a schedule. For example, if you are posting on 5 popular forums in your niche on a regular basis. You need to create a daily plan which should include things like the number of posts you will be making, how many threads you will start, the time you will log in to the forum and which forums you will be posting in. The more you organize your forum marketing work, the easier it will get for you to get a higher response from the others.
Treat the forum like it’s a live event or a social gathering. Remember that every member on the forum is a human being sitting somewhere, and some of these people have the potential to partner with you. So try to be as positive as possible. If you want to see positive responses in the long term then your main focus should be on improving the forum for other people.
Ease of access is what works. One of the biggest mistakes that is easily avoided is being hard to contact. There are those who have not signed-up to the forum and might have a question for you. Even though every forum has a private messaging system and also allows people to exchange emails, it’s a good idea to have your contact information in the signature. Provide more ways for people to contact you and they will choose the most comfortable way to do so.
Overall, forum marketing has been effective for many people but it requires a lot of consistent effort and persistence if you want to be able to leverage it properly. Last but not the least; if you don’t see results in the early stages from your forum marketing work, don’t worry, you’ll have to push a little more, but don’t give up.
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What’s the best way to responsibly promote my company in Yahoo! Answers?
I’m an emarketer with a large financial services company and in support of our online marketing efforts we want to start to leverage social media channels. We have some calculators and content that can get buried in our site and I think certain web communities could benefit from it.
Since I’m a big fan and user of Yahoo! Answers I’d like to start here by using our content and tools to help answer people’s questions. I’m not sure if there are any written or unwritten rules on the best way to do this – I definitely don’t want to be SPAMy.
The best way is to follow the rules: http://help.yahoo.com/l/us/yahoo/answers/abuse/guidelines-10.html#
———————————–
Business websites or email
There are many professionals and business owners providing valuable knowledge and experiences on Answers. By identifying yourself as such and providing great answers, you are building credibility and positive brand image. You may also provide your business URL and contact information on your profile page. However, please do not link to purchase pages in your answers, include your website and contact info in all answers, give low-quality answers coupled with links to your site, or solicit for clients. Do not answer questions directly related to purchases that can be made at your business (i.e. you own an electronics business and you answer a question asking where to buy iPods, or you’re a dentist answering questions about which dentist to go to), as this behaviour can be considered spam.
———————————–
Yahoo is not saying that you cannot post your website URL as you can — in your profile, and in answers to questions that are relevant. Yahoo recognizes that some users are businesses or have businesses, and their insights can be beneficial to those posting business-related questions.
If someone for example asks about how to calculate their mortgage payments, and your site has a mortgage calculator, the guidelines say that it is OK to refer them to your site. But if someone asks about Google Adsense and you drop your URL, which has nothing to do with Adsense, then you can be reported for spamming
And as you said you work for a "large financial services company" you may want to contact Yahoo to become a Knowledge Partner
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please check my work? the answers have a ——?
6. This national convention committee writes the party’s statement of beliefs. (2 points)
credentials committee
rules committee
committee on permanent organization
platform committee—–
7. The lobbyist’s strongest tool is (2 points)
friendship.
information.—–
a campaign contribution.
an entertainment gift.
8. The shared basic beliefs and values about a nation and its government create the (2 points)
universe.
interest group.
peer group.
political culture.—–
9. The fourth branch of government is (2 points)
the broadcast media.
the print media.
the mass media.—–
the wire services.
10. This is the protector of the rights of the media. (2 points)
League of Women Voters
First Amendment—–
Federal Communications Commission
Telecommunications Commission
11. Adjoining precints form (2 points)
proportional districts.
caucuses.
voting districts.—–
wards.
12. Records of political contributions are kept by the (2 points)
Political Action Committee.
Social Security Administration.
Voting Rights Act Commission.
Federal Election Commission—–
13. Voters who are in the middle of the political spectrum are called (2 points)
moderates.—–
independents.
liberals.
conservatives.
14. This is a labor-related interest group. (2 points)
the Grange
NAM
AFL-CIO—–
Sierra Club
15. A ready-made story prepared by government officials for the press is called a (2 points)
backgrounder.
spot advertisement.
press conference.
news release.—–
16. At each party’s national convention, candidates attempt to win the support of these people. (2 points)
patrons
ward captains
precinct captains
uncommitted delegates—–
17. Most interest groups try to influence government through (2 points)
paying higher taxes.
lobbying.—–
illegal contributions.
public support.
18. Unscientific attempts to measure public opinion are made through (2 points)
random sampling.
representative samples.
cluster samples.
straw polls.—–
19. In conducting scientific polls, the group of people to be studied is called the (2 points)
universe.—–
world.
straw poll sample.
cluster sample.
20. This regulates the electronic media. (2 points)
Telecommunications Commission
First Amendment
Federal Communications Commission—–
Civil Liberties Act
Looks perfect to me. (I should say I’m not an expert, but I know a bit about politics.)
I’m glad you’re studying this. Most people (man in the street) don’t have a clue anymore.
Good luck!
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“BIG At Home Based Business Profits Using Specialized Niche Marketing!â€
Work for home company professionals who see a direct relationship between the size of a target market and the probability of success miss the opportunity to serve sound niche markets. Niche marketing provides both full-time operations, as well as owners just trying to earn extra money from home, an opportunity to launch their organization profitabily in addition to the chance to grow into “star” “movers and shakers” in a bigger marketplace. Of course detecting a booming niche with just the right demand and competition ratio is fundamental to managing a hearty, growing top home based business!
At home based business niche entrepreneurs exhibit a similar set of traits. Among these are a thorough perceptive of their prospects, their desires and the ability to stay involved with those clients. Ideal niche market companies must systematically produce quality, innovative merchandize, services and have a real regard for the welfare of their quality help. Participating in a niche allows firms to emphasize solving the problems of a smaller group of customers without yielding their opportunity to attain the appeal to a larger audience.
Thriving niche operators are all over the place and some have even gone on to become household names! Remember to keep in mind, the key is to focus on a product and/or service that has a realistic measure of probable demand, with a thorough understanding of the potential promotional competition and if it is calculated that it’s a go; have a persistent desire to be the best there is in your chosen market!
A Specific Interest
Promoting a high-end top home business item that is 10 to 40 times the price of a highly sought-after, but a lower quality product that is already in approximately every household in the country might seem crazy to many people? But that is exactly what one work from home company did! Opting to market the best high-end specialized toaster in the world, they researched and located the one-and-only manufacturer to make that happen. Associating with them, this nonsensical notion is now a $2M/year growing business, selling to families in over 20 countries.
This obviously little niche of people have one interest in common – toasting muffins, breads, bagels and more, professionally at home! While forgoing a large market in favor of a smaller one may not appear legitimate to venture capitalists, this top home based business has proved that working with a smaller sub-segment of the marketplace with specific requirements can be profitable and sustainable.
In some situations, niche players center on serving a combination of sub-segments of a marketplace with corresponding interests or lifestyles. A Colorado travel and tour business concentrates on sophisticated, well-to-do travelers with a lust for faraway destinations, an interest in cultural legitimacy and a desire for environmental friendliness. The company, which handles tours to Asia, Africa and South America, has done away with the over-the-top pretentions associated with other luxury tour groups in favor of small, distinct destinations and accommodations. Each outing is intended to be in harmony with its surroundings and the prevailing local culture.
Confronting Competition? — Innovate
Smaller niche top home business entrepreneurs are not immune to competition, in particular from larger market players with substantial resources and economies of scale. So in the face of competition, how should you answer? Prosperous niche organizations will answer with innovation and higher-quality products, rather than cost-cutting measures. If a competitor jeopardizes your firm’s products and/or services, get tough and face it head-on! Do what you got-to-do to maintain your products and services standing at the top of your specialized niche!
Take Extra Care of Your Help
Another common trait of flourishing niche organizations is good human resource programs for all people who help with the production and advertising of your goods and services. These business people understand that offering superb services and products will eventually require the hiring, teaching and holding of superior assistance as your top home based business grows. Niche organizations normally pay higher compensation and outsource fees than the industry average and may even offer a variety of generous benefits and/or incentive rewards. Most also enjoy much higher retention rates than their industries average.
Quality contol is not the only concern, it’s also for the aim of holding high minimums for all products and services you may have available. Your work from home company should offer extensive associate training and bang-up, “be the best you can be” incentive benefits!
Growth Options
If your niche market becomes saturated, opportunities for expansion could come from multiple areas. One option is global expansion. After reaching a certain saturation point in a market for instance, a forward looking at home based business professional will focus his next level of expansion toward promoting to a new area. And it might not even be required because many niche organizations grow naturally as their products, services and brand appeal to larger audiences.
There are many large lenders as well as venture capitalists, whom are reluctant~loath~unwilling~disinclined} to lend to or invest in niche businesses! This can make it arduous for some home based small business entrepreneurs to fund their growth using these methods but not unachievable. It just takes a little planning, leg-work and thinking “outside the box” to get it done!
The bottom line is that despite some obstacles–securing funding and managing growth– most top home business proprietors who are concentrating on niche markets have found it incredibly profitable and fulfilling. The principles of success are to stay in touch with your customers, know their desires and keep a laser-sharp focus on serving those requirements with a commitment to continuous innovation. Keep in mind the old figure of speech that should be kept closely to your heart: “A jack-of-all-trades is a master of none!”
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Statistics say that most people miss at least one MAJOR opportunity every year. The fact is that if you took advantage of all the opportunities that you have missed, you’d be better off than you are now.
Laying the right foundation to launch an at home based business is one of those opportunities!
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